Chevrolet Immersive Experience

As part of a conceptual automotive tech brief, this project aimed to break away from traditional vehicle marketing formats and introduce an interactive 3D showroom for a new Chevrolet model. I designed and built a web-based experience that allowed users to orbit around the vehicle, inspect design elements, and interact with key features—all within a performance-optimized browser environment. Leveraging Blender for model optimization and Three.js for rendering, I created a fluid, touch-enabled interface that responded naturally across both desktop and mobile.

This project served as a creative sandbox for integrating WebGL with product storytelling. I handled every step from shader configuration and real-time lighting to camera transitions and hotspot interactions. It pushed me to think like a visual engineer—balancing realism, UX performance, and technical execution. The result was a memorable prototype that demonstrated how immersive design can emotionally connect users to high-value products, laying the foundation for future web-based retail experiences in automotive and beyond.